PATHWAYS PRESS RELEASE
‘PATHWAYS’ promises to be a very different sort of photographic exhibition experience. First of all there’s the striking images by American photographer Linka A Odom, documenting daily life at the D-Foundation clinic and the surrounding community in Northern India. Primarily portraits of the female patients and staff, each image is accompanied by the carefully researched details of their background story.
But rather than telling this story in the conventional surroundings of a gallery space, Linka and creative director Chris Aldhous of idea agency GOODPILOT, have decided to display the images in the beautiful grounds of one of Berlin’s most prestigious hospitals so that the staff, patients and visitors of that medical institution can meet their counterparts in Northern India.
Furthermore, the photographs will be mounted in free-standing, hand-built light-boxes so that they create an illuminated pathway of radiant portraits running right through the grounds of the hospital.
Photographer Linka A Odom explained, “I wanted to highlight the lives of women and children that are being helped by the Roter Lotus charity through the work of the D-Foundation.”
Creative director, Chris Aldhous, added, “The idea of the exhibition is to show how the pathways of their lives can be positively affected by the work of these organisations. Prospects improve and the women gain the power and confidence to take control of their own lives.”
The exhibition will run from Thursday June 20th to July 4th at THE KONIGIN ELISABETH HERZBERGE (KEH) HOSPITAL, Herzbergstraße 79, 10365 Berlin.
NEAREST TRAM: M8. Open timings will be 2pm – 9pm
To make a donation or find out more about the work of the D-Foundation and the support provided by the Roter Lotus Charity go to:
The Photographer: LINKA A ODOM
Born with an intrinsic preoccupation for the unknown and adventure, photographer Linka Odom passed many days while growing up, creek walking in her suburban Dallas, Texas neighborhood. Linka earned a B.F.A in Photography from N.Y.U.’s, Tisch School of the Arts in 1997. In December 2012 she earned a M.A. in Photojournalism & Documentary Photography from Univ. of Arts London. Her M.A. thesis took her to eight countries and was partly funded by a successful Kickstarter campaign. In July 2012, Linka won a Getty Images Creative Grant, utilizing a distinctive technique she developed over many years to showcase her photography using multi-media materials. Linka’s extensive catalog crosses many genres of photography. She is uniquely interested in the methods we use to view imagery and in generating new techniques for presenting photography. Ms. Odom has had numerous exhibitions, as well as being recognized by the Santa Fe Photo Workshops, Getty Images, APA/LA, WIPI, and Smithsonian Magazine.
The Creative Director/Agency: CHRIS ALDHOUS/ GOODPILOT
Chris has won over 40 creative advertising awards and set up GOODPILOT in 2007 to work with clients who wanted to collaborate in a more open, storytelling way, creating idea-narratives that would work across platforms and engage with different cultural communities. Most recently he has raised a creative army for conservation via the Ghosts of Gone Birds art project.
The Venue: KEH
The Evangelical Hospital Königin Elisabeth Herzberge (KEH) in Berlin is a general hospital with 120 qualified doctors, it offers optimal diagnosis and treatment for a wide variety of diseases.The KEH in Berlin-Lichtenberg is one of the leading treatment facilities in Germany in the fields of epilepsy and urology. The hospital operates two psychiatric day clinics and a renowned psychiatric unit for children and adolescents as part of the city’s provision of mental health services. KEH is a teaching hospital of the Berlin Charité.
The Sponsors: GETTY IMAGES CREATIVE GRANTS
Created in 2009, the Getty Images Creative Grants program was introduced to help non-profit organisations leverage the power of imagery to promote positive change in the world and support them in communicating their stories more effectively. In addition to the annual Creative Grants program, Getty Images also offers Grants for Editorial Photography, empowering professional photojournalists to create compelling social, political and cultural stories. Getty Images Grants for Editorial Photography are awarded each year at the Visa pour l’Image international photojournalism festival held in Perpignan, France.